Illustrative Styles

To look at other styles of tunnel books, I decided to make a mood board on Pinterest. The board here is full of modern and old styles of tunnel books, so I started to look into it with more depth. The older styled book had a lot of painting-like art included, and incredible detail. I liked these styles, but I decided to look at more modern designs.

With some Googling, I found some more modern designs that were quite intricate in their own way. For instance, this fold out street of houses, and the woods behind. It's simple but very effective.

The next series I found I really love. This is a series of tunnel books by the same artist. It's very minimalistic with the colours and art, which I really like. You can figure out what's going on with the art and characters, and even make up your own story. The colours also give the books amazing depth, and I really love it.

Bearing this in mind, I started to sketch my own 'simple' design of the story I was using. I used simple colours and purposely didn't include any detail like the little girl's expression, etc.

I also did a prototype thats very rough, but it was good to get a feel of how much I'd need to include and how to layout the design.
 

My Museum Leaflet

For our live brief, we are working with the director of The Museum of Bath at Work to create a new leaflet to attract more visitors. Some of the issues the museum has is the distance, the look itself and the lack of appeal to certain groups.

Last week, in a meeting we established that the age group that hardly visited was 14-25 year olds. The client wanted to attract both locals and tourists and had some opinions on their current brochure.

I conducted some research of my own, and found them on Tripadvisor. They actually had excellent reviews, where people were saying the short walk was worth it, and the staff were lovely, etc. I wanted to use this to my advantage, so I looked the demographic of people who use Tripdavisor. The average age was 25-39, and this also matched the demographic of Bath visitors. Because of this I decided to make adult tourists my target audience, and link a lot of the leaflet to the website and internet aspect of the museum.

So, I designed the leaflet as a draft and soon filled in dummy text and 'dummy' images. The leaflet came together nicely, and I used trendier colours that are used on the website. I made a few changes from the draft version to the professional.

Today, I mounted the final first draft onto foam board, with a few comments, and we all headed to a meeting with the client. It was short and sweet, but it answered any question we had or they had.

A note made about my design was that the museum's logo was at the bottom, and in a leaflet rack it wouldn't show. So, there's two ways I can solve this: move it, or come up with a snappy headline to go on the top (where the dummy text is).

So far, it's a good start.