Ad Analysis of Victor Frankenstien

Advertising is a way, verbal or visual, of promoting something like a company, organisation or even a book or film. There are so many adverts everywhere, you come across them on roads, streets, shop windows, TV's, radios, online...everywhere.

I decided to analyse a movie advert I had come across on YouTube one night, because I really liked it and it was different. On YouTube, you get the 'skip' button after watching five seconds of an advert, but this certain advert I watched all the way through. Here it is.

At first, my impressions were curious as they said they'd shock Daniel Radcliffe is I pressed skip, and - though it was an obvious joke - I guess I liked him too much. Then, when it continued, I found the overall advert really funny and different from other adverts. Also, James Mcavoy and Daniel Radcliffe are on my top list of favourite actors, so I had to love it. This is actually a type of advertising: celebrity branding. That's where a company or brand use celebrities and their status to promote a product, etc.

The advert's target audience, I believe, is young adults to middle-aged people. The reason why I think it's so big, is because it's an intriguing film, but also many people - young and old - are fans of the actors, or, at least their first movies. Harry Potter fans, anyone?

The language and dialogue they use in the film is really relaxed and informal. This makes the whole advert seem less 'sales-y', and makes the advert come down on your own wavelength and almost relate to you. This makes the audience relax and listen to what the actors are saying. Not only that, but it intrigues the audience to watch the trailer itself and start to become interested in seeing the film.

I feel the biggest 'ingredient' of this advert is comedy. It's comedy that makes a person watch the trailer in the first place, and it makes you love the actor's personalities, making you want to see the film and see them in action.