I found a Lego advert that uses clever animation, on a level that I couldn't compete with. In this advert, the toys come to life and you can see a kid helping to control the toys to show it's his imagination, too. This helped me brainstorm a couple of ideas of what to create, or try to.
I had an idea of animating children building with the toy, and then the lights turing off and the night light switching on. This creates a sort of story, a bit like the lego advert. I also thought, to add my own twist, to make the children not human but shapes or something clever (a bit like the toothpaste family in the Colgate adverts). This would be more appealing to younger kids.
At first, I designed the characters as carrots because of the old saying 'carrots help you see in the dark'. However, it was too clear why carrots were the characters in a toy advert, so I drew another concept. This concept was of bringing the tiles of the toy to life to help soothe a distressed child going to bed. I thought this would be sweet and help promote the toy for adults and children.
How to do this? An idea came to me to do a stop and start animation of drawings, rather than animating with Flash (software I'm not used to). However, I did want to attempt to animate this properly, so I looked at some tutorials and got to grips with other softwares.I designed a clearer concept, and the computer I'm on right now only has a really old version of Flash (something I'm even less familiar with), so I decided to do some more pre-production.
I started to focus on audio, and whether or not I wanted a script in my advert. I decided on no dialogue but I made a list of sounds to create and add into the movie when I was finished, or if I had time. My audio list so far is to the left.I will post the animation itself shortly.
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