I needed to create a brand for my book, so I went online to do some digging at other brands and how they are recognised. Usually, publishers struggle with branding as the cover, and etc, has to display's the author's brand, too. However, there is one brand that when people say 'publishers' think of: Penguin Group.

Maybe it's my age group, as they were popular when I was young, but whenever I saw the little penguin on a book spine or cover, I would know it's a penguin. Also, because of my age probably, the penguin was very memorable as I love the animal, and so did most eight year olds.
This makes the publisher, even to this day, stick in my mind, and helps me to recognise a penguin book when I see one.
Because of this, I decided to create a subtle logo to put on the spine of my book, and, as I was self-publishing, this seemed creative and easy to do.

However, I also wanted to brand as an author, in case I wanted to carry on a series and I wanted people to recognise the books are linked. One series I looked at as an example is the Twilight series by Stephanie Meyer.
The things that links these books together is the colours. The use of black, white and red is really clever as they instantly link together. Also, the pictures are soft of linked as they are simple and easy, and of normal, everyday things.

Another example is one of my favourite authors and series, Morris Gleitzman and his Once series. They do link together, however, the first book seems to be the odd one out. This may be because he didn't plan a series, or he just changed the look. But, they are all subtly linked due to the figures of people being used, and it portrays what happens in the book.
Back to the series, from Then onwards, there is a subtle Star of David, which, again, portrays what the book is about - WW2. Finally, the colours are clever as they aren't the same, but as a series they link through the contrast.
From my research, I decided to work on the cover so I can create a small logo around it, too. I decided on a simple theme of a black background and a drawing or picture of two hands holding. From this, I decided to create a logo with a white base so it did stand out on the spine.

I created this in Illustrator and I pleased with it, as it's simple, easy yet creative.

I put it on the 'spine' of my book to see what it would look like. I think it looks really professional, and suits the basic colour theme of the book. It also doesn't stand out too much so you're not taking too much time to look at the logo.