Our Mini-Brief

- Explain Brief
- Starting Point (any questions?)
- Design
- Sizes
- Final

We were given a brief to internally advertise a degree-level course for music in Bath College. We were given a lot of information to include, or to give space to include, about fees, benefits and course entailment.

I started with what I knew about the college - the brand. I got the colours and fonts from the website, and I included pictures from the college prospectus also. Next was the layout. I decided to use colour and lay-overs to make the pamphlet 'pop' out. Though I used dummy text, I did change the original 'If you enjoyed L3 and want to carry on studying here but at University level, why not apply for HNC Music?'. It was a bit too long and robotic, so I used the title: 'Are you ready to study at University level?'. This makes it personal to the reader and peaks their interest.

I printed my draft and realised the colours I used (though official) were web colours, and looked 'muddy' on print. So, I altered the colours I used. I also made small changes, like the position of the images, the emphasis on the you, the lining up of the text. All of these tweaks and changes made my final pamphlet - and one I'm proud of.

The only issue I have with it, is on the right-side the dark blue box with the teal text. No matter what I did, altering colours and positions, it didn't really work as print. Digitally it was fine, but on print it was hard to distinguish. I think with more time I could've added a bit more flow and colour to that page.

Also, I didn't get around to printing a poster version, only the A5 hand-out.