Campaign Logo

I wanted to create a logo for my campaign so people could recognise it quickly, or even associate similar things to it. For instance, like the fighting rabbits in the Fighting Animal Testing symbol in Lush's campaign is easily recognisable and when you see two rabbits you can link it to that campaign.

I looked at some other logos for inspirational and knew I wanted something that included the mind. I was thinking of doing something like a brain or speech bubble in the brain, but I realised that wasn't too recognisable because of it's popularity and you wouldn't associate much to it, either.  

With a bit more thought, I had an idea to design something as it how the mind feels with a mental disorder, but it was a bit difficult, and as I was designing in Illustrator, I got impatient and scribbled all over it. This gave me the perfect idea of the logo I designed in the end, as mental illnesses are a bit too complicated and 'messy' to really just put into a logo.


Something that was pointed out to me was the organisation 'mind', who had a similar logo. Seeing that, I wanted to put an individual twist on mine so I created a new logo and name. I used the name 'psyche', because it represents the mind, body and soul and I thought it was a good word to represent health, because not all illnesses are physical.

I created this new logo. I like this one because I experimented with the brush strokes and colours a bit more. I kept the scribble because I liked that idea I had before. I may still experiment a little more with it but I like how it's turning out so far.