To the left you can see the desktop version. I've put a CTA button ('buy') in clear sight so people can have the option of going straight to the product page. However, I also have links in a toolbar including a gallery of images. I have also added hover states to the toolbar so it looks really professional and cool to click.You can also see some comedy in the webpage, for instance the moustache pun which links to the product itself. Also, in the footer, you can see 'all products' but I'm only selling one product so I've added 'Cakes and Actors' listed there, too.
The mobile version is a bit more condensed. I've gotten rid of the toolbar and added an icon in the top left corner instead, which has also been done for the cart. I've done this so it runs smoother on a phone. I've added a catchy tag line, also.
There are some similarities such as the CTA button on the image so it's easy to reach the product page. Also the footer is very similar.
I really like the style you landed on, the colours and type create a fun and memorable brand. The images you took turned out well, and your layout highlights the product while showing off the whimsical mug. Your desktop footer could be much smaller, the type is quite big and it takes up almost 1/3 of the page. Your mobile site is great, but again the footer links should maybe be rearranged and given some space because they would be hard to tap with a thumb. Overall it's a lovely site, you've done a nice job.
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