Branding

Branding is where an industry, company or organisation use certain typefaces, colours and styles to present their company and/or products. For example, when you see a big, yellow 'M', you may associate it with McDonalds. Or even a bitten, silver apple is linked to Apple. Branding affects people in this way, and makes us associate 'normal' things with brands.

In class, we were given the task to 'brand' our monster posters, by either changing the typeface or logo if there is one. I decided to go onto Photoshop and alter the font. I used the smudge tool to make a copy of the font and smudge it behind the original typeface, like so:

 I really like the effect it gave the image, and though I didn't alter the font directly, I gave it a little twist instead. This also adds to the sinister look of the 'horror' poster.

The colours I used were red and black and white, and this created a theme of danger - telling people that this is a movie about sinister events. Also, the typeface itself is very creepy and is actually based on 'Wild Woods', and has a creepy effect. The typeface is quite unique - especially with the smudge behind- so hopefully, if people saw this font they would link it to my movie.

To be professional, I made a Google Doc with guidelines to use 'my poster's brand'.

These are the basic guidelines I included in that Google Doc, stating how to use the colours, font (and where I got that font) and the icon I created.