Designing with Type

In class, we had to choose two words from a list. I chose exaggeration and migration.



I've posted Wikipedia's definition of those words, and they're pretty simple to understand. Exaggeration being where there's an 'over-reaction' to something to make it seem better/worse, and migration being the movement of something from one place to another.




To explain these words in more detail, and to see how I could present them in a way that almost explains the meaning without words, I designed a black and white poster of these words.


 I used a bold stencil typeface for the word 'exaggeration', like it was exaggerated itself. I also added a shadow of the word to create depth in the poster and exaggerate it even more. Finally I added a border and a drawing of a man with an exaggerated muscle - to make it pleasing to the eye.

For migration, I slanted the type to having a 'moving' effect, and I also added shadows underneath as if it was moving (added later than the screenshot). The birds and vegetation was added to - again - make the poster look pretty.

Here are the final pieces:

Finally, I combined what I've learned over these past weeks about colour and type to make a coloured poster for each word.

I used a complimentary scheme for exaggeration - as it make it stand out and a lot bolder. I used an analogous scheme for migration, as those colours usually link to nature themes.

I did like the migration poster. however, I did a slightly altered version:

In this version, I made the birds white and the sky blue, and I prefer it to the original poster as it looks more natural - rather than a white sky and blue birds.