Infographics Intro

According to Google, "infographics are graphic visual representations of information, data or knowledge intended to present information quickly and clearly."

This is an infographic about brands and colours - which links with work I've done about colour and moods.

In a glance, you can recognise the colours and moods (like trust is blue and optimism is yellow), and you can also see some brands that pop out at you (like Fanta, Coca-Cola and Nikon). These brands are actually located nearer the brighter colours, and I wondered if the bright colours had an effect on everyone. In class, I asked a couple of friends to name three brands that they saw first. For all of them, they named either a yellow, orange or red brand.
This shows how effective the colours in this poster is.

When you take a second look however, you see the symbols at the bottom of the page, summing up the words in the colour. This is really visual and makes it easier to look at the poster. You also spot a four companies not included in the chart, after a double-take. These companies include more than one colour, besides from Diversity which is grey.

Overall, infographics is a great way of giving a lot of information to people but in a way that catches their eye.