Advertising Campaigns: Examples

Lush

A great example is Lush Cosmetics, as their ethics and charity work is really good. 

Overall, they are involved in three main charity 'pieces': SLush, FunD and other small charity work. 

SLush

SLush fund is where Lush helps to support farmers in poverty-affected areas. The company has over 30 projects in 19 locations to support families and children. One of the products they sell, The Charity Pot, is made from ethically sourced ingredients and 100% (not including VAT) of the profit goes to those projects and funds. From 2007, the company has raised over £7 million in total in SLush.

FunD

FunD is associated with the product 'Fun', and 10p from each bar goes towards building projects for children in under privileged areas. This is started with the tsunami in Japan six years ago, and Lush helped to build playgrounds for the children. 

Other work

Lush also do some work with raising awareness. For instance, when there were people trying to raise awareness about the TTIP situation between US and EU governments, Lush produced a project where 100% of profit went to supporting marching groups and informed buyers of the cause itself. They also charge themselves carbon tax on travel costs and give the money to environmentalist groups.